Daniel McCarthy

University of Maryland, College Park

CRM Analytics (MS Marketing Analytics)

• Spring 2025: teacher evaluations: 3.8/4

Customer Lifetime Valuation (Online MBA)

• Spring 2025: teacher evaluations: 4/4

Customer Lifetime Valuation (Flex MBA)

• Spring 2025: teacher evaluations: 3.8/4

Emory University

Customer Lifetime Valuation (BBA and MBA elective, newly created course)

• Fall 2023: teacher evaluations: 4.7/5
• Fall 2022: teacher evaluations: 4.6/5
• Fall 2021: teacher evaluations: 4.6/5
• Fall 2020: teacher evaluations: 4.7/5
• Fall 2019: teacher evaluations: 4.4/5
• Media coverage: Business Insider (7/28/22)

Marketing Research (BBA and MBA elective)

• Fall 2018: teacher evaluations: 4.9/5
• Spring 2018: teacher evaluations: 4.5/5