Daniel McCarthy

In the News

  1. This Single ChatGPT Prompt Can Do Hours of Market Research in Minutes—Here's How, Inc., February 2026

  2. Why Mars is powering up M&M's as it reshapes its global growth strategy, Confectionery News, February 2026

  3. The Italian Competition Authority fines Apple over 98 million euro for abuse of a dominant position, Autorita Garante Della Concorrenza E Del Mercato, December 2025

  4. Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader, How I Wrote This (JMR), December 2025

  5. The high cost of the U.S. sports betting boom, Axios, December 2025

  6. Subscriptions seriously boost food delivery sales — but not for everybody, The Global Network for Advanced Management, December 2025

  7. Picking the Best Dog Subscription Boxes, Whole Dog Journal, December 2025

  8. Tracking-Based Advertising After Apple's App Tracking Transparency: Firm-Level Evidence and Policy Implications, Competition Policy International, November 2025

  9. Chase's $800 Sapphire Reserve: The math is messy, but the strategy is brilliant, The New Consumer, October 2025

  10. The Unfairness & Disparate Impact of Privacy Policy, CMO Confidential, September 2025

  11. Podcast: Unpacking Customer Lifetime Value (with Daniel McCarthy), Mobiledevmemo, September 2025

  12. Barred From Stalking Us Across the Internet, Will Social Platforms Find Other Ways to Target Us?, UCLA Anderson Review, September 2025

  13. Subscriptions as a Competitive Weapon: What New Research Tells Us About Wallet Share, Subscription Insider, August 2025

  14. The rise of Friend Socialism, Business Insider, August 2025

  15. New study measures sports betting boom, finds rise in irresponsible gambling, readwrite, July 2025

  16. Examining the Rise of Sports Betting and Its Impacts, InvestorsHangout, July 2025

  17. Sports Betting Boom: New Study Measures Spending Surge, New Tax Revenue and Rising Public Health Risks, PR Newswire, July 2025

  18. Sports Betting Boom: New Study Measures Spending Surge, New Tax Revenue and Rising Public Health Risks, MarketWatch, July 2025

  19. Sports Betting Boom: New Study Measures Spending Surge, New Tax Revenue and Rising Public Health Risks, Seeking Alpha, July 2025

  20. From Data to Dollars: How Customer Value Drives Business Growth, The Delighted Customers Podcast with Mark Slatin, July 2025

  21. How to cancel that subscription: Why more Americans are dumping monthly payments, USA Today, July 2025

  22. The Growth Metric that Actually Matters: Interview with Dan McCarthy, Paramark Podcast, July 2025

  23. Gamblers are 'screaming from rooftops' over obscure provision in Trump's big bill, USA Today , July 2025

  24. How Netflix, Nike, and Startups Win with Customer Lifetime Value, Brandformance, June 2025

  25. #272: When the Metric is Calculated and Complex with Dan McCarthy, Analytics Power Hour, May 2025

  26. The Tax Revenue and Problem-Gambling Balancing Act, Robert H. Smith School of Business, May 2025

  27. Name That Tune: Smith Professor Combines Academic Rigor, Entrepreneurial Application and Musical Innovation, Robert H. Smith School of Business, May 2025

  28. Predicting Future Company Valuations (with Dan McCarthy), World's Greatest Business Thinkers Podcast, May 2025

  29. Beyond Search: Google Eyes AI Chatbots as New Ad Territory, PYMNTS, May 2025

  30. Podcast: The Barber's Brief: Chasing the high?, Sleeping Barber Podcast, April 2025

  31. Podcast: Quantifying the impact of ATT (with Daniel McCarthy), MobileDevMemo, April 2025

  32. Could ATT be rolled back?, MobileDevMemo, March 2025

  33. France readies Apple ATT antitrust fine and ban, PocketGamer.biz, March 2025

  34. Decision 25‑D‑02 on Apple's App‑Tracking‑Transparency rules, French Competition Authority, March 2025

  35. How sports betting can harm young men, American Institute for Boys and Men, February 2025

  36. Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model, CMO Confidential, January 2025

  37. The App Always Wins, Washington Monthly, November 2024

  38. Food for Thought: How External Data Analysis Can Unlock Competitive Insights, Bain & Company, October 2024

  39. Small Business Take Big Hit From Apple's Privacy Regulation, Robert H. Smith School of Business, October 2024

  40. The hidden price of Apple's App Tracking Transparency: Limiting the Diversity of the Internet, Marketing 4 eCommerce, October 2024

  41. Sports Betting Apps Are Even More Toxic Than You Thought, Bloomberg, September 2024

  42. To Legalize Online Gambling or Not? It's Complicated, Cox Today, September 2024

  43. Who Pays Pennsylvania Gaming Taxes?, Pennsylvania Independent Fiscal Office, September 2024

  44. MarFinance: How to Use Customer Value in Growth Planning, Winclap, September 2024

  45. Apple Intelligence is Coming Soon, Experts Available to Discuss What Consumers Can Expect, Newswise, September 2024

  46. Smith Experts Discuss how Apple's AI-enhanced iPhones will Affect Users, Market Position, Smith Brain Trust, September 2024

  47. Gum manufacturers turn to innovation to keep sales from popping, Food Dive, September 2024

  48. The Rise & Fall of Peloton as Seen Through the Eyes of CLTV, CMO Confidential Podcast, August 2024

  49. From candy giant to snacking powerhouse: What's behind Mars' $36B Kellanova acquisition, Food Dive, August 2024

  50. IVSC Perspectives Paper – Making Intangibles More Tangible: Series Lessons, IVSC, August 2024

  51. New Biden Administration rule would make canceling subscriptions easier, The National Desk, August 2024

  52. The Free-Trial Trap, The Atlantic, June 2024

  53. #551: What We Thought We Knew About Retention and Customer Lifetime Value, Let's Talk Loyalty, June 2024

  54. How Australian luggage brand July grew its U.S. sales by 400% in three years, Modern Retail, May 2024

  55. The CLV Revolution Virtual Book Tour - Chapter 15 with Daniel McCarthy, The CLV Revolution, May 2024

  56. The Case For Customer Lifetime Value - Why Is This So Hard?, CMO Confidential Podcast, April 2024

  57. Professional Insights: Customer Lifetime Value Uncovered, IVSC, April 2024

  58. Brands on TikTok Shop face increased fees & an uncertain future, Modern Retail, April 2024

  59. Ask the Experts: Competitive Benchmarking Powered by CLV Ultra, Applied to Temu, Earnest Analytics, April 2024

  60. How the CEO of Kim Kardashian's Skims Dodged Retail Armageddon, The Information, March 2024

  61. Leaked emails from inside Walmart Global Tech reveal over a dozen 'major incidents' this quarter, Business Insider, March 2024

  62. Don't look at overall churn rate, Uproot, March 2024

  63. Smith Hires New Marketing, Finance, Information Technology Faculty, University of Maryland Robert H. Smith School of Business, March 2024

  64. DTC Briefing: Why churn rate isn't always a good indicator of retention, Modern Retail, February 2024

  65. Churn Paradox, Magis, February 2024

  66. DTC Briefing: Why brand operators can't stop talking about contribution margin, Modern Retail, January 2024

  67. In Dynamic and Competitive Markets, Customer Base Valuation Is More Important Than Ever, Consensus, January 2024

  68. Look at your startup's CAC to decide if you should launch another product, TechCrunch+, January 2024

  69. Why Levain Bakery's new holiday products aim to drive gift-giving, Modern Retail, December 2023

  70. Cookware brand Caraway is now selling all its products at The Container Store, Modern Retail, November 2023

  71. Streaming Changes: Disney+ and Hulu App Merger, WSB TV, November 2023

  72. Organic and gluten-free bread brand Rudi's Bakery inches into the frozen category, Modern Retail, October 2023

  73. ChatGPT's consumer business has been growing more slowly than you might have thought, Earnest Analytics, October 2023

  74. How home improvement brand Character is using content to attract DIYers, Modern Retail, October 2023

  75. Why confectionary company Joyva is undergoing its first major brand refresh in 116 years, Modern Retail, September 2023

  76. How jewelry brand Aurate partners with its wholesale retailers on a co-branded marketing strategy, Modern Retail, September 2023

  77. Publicis Is The Retailer's Retailer, Ad Exchanger, August 2023

  78. Eater expands its e-commerce ambitions with a cookware line, Modern Retail, August 2023

  79. From zoos to aquariums, inside Open Water's unorthodox sales channels, Modern Retail, July 2023

  80. The Twitter killer: How Oprah Winfrey, AOC and Sarah Jessica Parker are leaving Musk's $44B white elephant for Mark Zuckerberg's 'kinder' new kid on the block - leaving world's richest man down $30B, Daily Mail, July 2023

  81. Why Beauty Company Oddity is Poised For a Hot IPO, The Information, June 2023

  82. Aperitif brand Haus is the latest startup to be resurrected by new ownership, Modern Retail, June 2023

  83. Overstock is poised to get brand, data with Bed Bath & Beyond winning bid, Modern Retail, June 2023

  84. Why Champs Sports developed a local running club in south florida?, Modern Retail, June 2023

  85. 2023 Best 40-Under-40 MBA Professors, Poets&Quants, June 2023

  86. From hot yoga to coffee and bars: Inside Vita Coco's push to make its coconut water a household staple, Food Dive, May 2023

  87. Customer Value, Disclosable Metrics, and Data to Guide Change, The CX Iconoclast Podcast, May 2023

  88. BAI Roundtable Facilitates Networking, Exposes Marketing Analytics Students to Emerging Trends, NCSU Poole College of Management, May 2023

  89. How ThriftBooks uses loyalty and tech to fend off competition, Modern Retail, May 2023

  90. Chobani taking cautious approach to entering new categories as it prioritizes innovating existing core, Food Dive, April 2023

  91. How dental clinics became Boka's fastest growing sales channel, Modern Retail, April 2023

  92. Unlocking the Power of Customer Lifetime Value, The Unofficial Shopify Podcast, April 2023

  93. Eva Ascarza Receives 2023 Weitz-Winer-O'Dell Award for "Retention Futility", American Marketing Association, April 2023

  94. MarFinance: How to Use Customer Value in Growth Planning, Winclap, March 2023

  95. Social Media Platforms Are Asking Users For Money. They Probably Don't Mean You., Wall Street Journal, March 2023

  96. Dot Com Bomb: The Sequel?, Remarkable Retail Podcast, March 2023

  97. DTC Briefing: What startups can learn from wholesale-reliant brands' attempts to go DTC, Modern Retail, February 2023

  98. Consumidores en EE.UU. gastan $219 dólares al mes en suscripciones y no lo saben (US consumers spend $219 a month on subscriptions and don't know it), La Opinión, February 2023

  99. How Athena Club maintains a 93% customer retention rate, Modern Retail, February 2023

  100. Subscription fatigue: More companies are charging monthly fees. How much can consumers take?, USA Today, February 2023

  101. Industry and academia: evaluating the pros and cons during and after your PhD, European Quant Marketing Workshop, January 2023

  102. Vita Coco's reinvention: How reassessing its customer base is paying off, Food Dive, January 2023

  103. Why meal kit darlings are struggling to maintain momentum, Modern Retail, January 2023

  104. Top Retail Influencers 2023, RETHINK Retail, January 2023

  105. COVID's Long-Term Impact Almost Zero for Most Non-Subscription Retailers, Earnest Analytics Earnest Talks, January 2023

  106. Estimating the Long-Term Impact of Major Events: Evidence from COVID-19, Earnest Analytics, January 2023

  107. DTC Briefing: In 2022, valuations from brands like Warpy Parker and Allbirds plummeted, Modern Retail, January 2023

  108. Instacart, Klarna lead thin IPO market heading into the New Year, Retail Brew, January 2023

  109. Why the cookie-cutter store model will fall out of favor in 2023, Modern Retail, December 2022

  110. Economic effects of pandemic receding, NPR/WABE's All Things Considered, December 2022

  111. Your Wallet Is Being Drained by Subscriptions. Wall Street Thanks You., Wall Street Journal, December 2022

  112. Theta Director & Co-Founder on How to Apply the CBCV Framework, Products That Count, December 2022

  113. Episode 27: Looking Ahead At Customer Lifetime Value, Spamming Zero, December 2022

  114. Once a 'sleepy category,' the pretzel grabs its fill of the $106B snacking space, Food Dive, November 2022

  115. Why pet brands are chasing customer loyalty to stay recession-proof, Modern Retail, November 2022

  116. "Why Are Companies Struggling So Much These Days?" with Prof. Daniel McCarthy and Valentin Radu, Omniconvert, November 2022

  117. Georgians try to cash in on Powerball's 3rd-largest prize in US history, Fox5 Atlanta, November 2022

  118. In Corporate Valuation, Customers are King, Goizueta Effect, September 2022

  119. How investment firms use customer behavior predictions to set valuations on the companies they acquire, It's Your Churn!, ChurnFM, September 2022

  120. How Eddie Bauer plans to grow its rental and resale programs, Modern Retail, September 2022

  121. Alternative Data 101 for Students and Professors, Teten, September 2022

  122. MoviePass, the sequel: What to know about the return of the movie ticket subscription service, USA Today, August 2022

  123. 2021 Shared Micromobility State of the Industry Report, NABSA, August 2022

  124. First-Party Data: Targetting Audiences in a Cookieless World, Shopify, July 2022

  125. A professor spends a whole semester teaching business students about customer lifetime value, the trendy metric investors are obsessed with. And he thinks many businesses still get the math wrong, Business Insider, July 2022

  126. E-scooters boost local economies, Earnest Research, July 2022

  127. Making Micromobility Make Cents Webinar, International Downtown Association, July 2022

  128. Why Some Artisanal Candies Are More Expensive Post-COVID, Mashed, July 2022

  129. Small candy makers forced to rethink their business strategies, Food Dive, July 2022

  130. The Price of Not Buying Twitter, Bloomberg, July 2022

  131. It took 18 years and a pandemic sales bump for Wayfair to post a profit. Analysts wonder if the company can do it again, Business Insider, July 2022

  132. Wheels to Meals, Better Bike Share Partnership, June 2022

  133. DTC darling Allbirds is now trading under $5 as investors demand profits over buzz. Analysts say to have any chance to compete with Nike and Adidas, it'll have to expand beyond those 'iconic' fuzzy sneakers, Business Insider, June 2022

  134. How supplements brand Rae Wellness is charting out its brick-and-mortar strategy, Modern Retail, June 2022

  135. Nobody wants to pay for ultra-fast food delivery, Quartz, June 2022

  136. IPO Disclosures Are Ripe for Reform, MIT Sloan Management Review, June 2022

  137. DTC Briefing: Brands like Glossier and Thinx are bringing on new leadership amid retail expansion, Modern Retail, May 2022

  138. Netflix Nosedive Scripts 3 Revenue Questions C-Suites Must Ask, Forbes.com, May 2022

  139. Consumers detail problems with Planet Fitness cancellation policies, Consumer Affairs, May 2022

  140. Online Series: Enhancing Valuation Analysis Through Customer-Based Corporate Valuation, CFA Society Atlanta, May 2022

  141. Lost and found: Brands neglected by large CPGs thrive under new ownership, Food Dive, May 2022

  142. DTC workwear brand Brunt hires an Under Armour veteran as its new president, Modern Retail, April 2022

  143. #190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show), Let's Talk Loyalty, March 2022

  144. Online Brands Try a Traditional Marketing Strategy: Physical Stores, New York Times, March 2022

  145. Startup Spotlight: Wharton professor uses metrics to determine company valuations, PHL Inno, March 2022

  146. EPISODE 050, Spark Plug Podcast, February 2022

  147. Inside Peloton's epic run of bungled calls and bad luck, Financial Times, February 2022

  148. Peloton's rabid fans, celebrity trainers key to future, Reuters, February 2022

  149. Opinion: Peloton isn't out of the woods yet, even with a new CEO — here's what to watch, Dow Jones Marketwatch, February 2022

  150. Peloton founder John Foley calls recent events 'humbling,' as cycle maker looks to redefine itself, CNBC, February 2022

  151. Episode 57: Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta, Subscriptions: Scaled, February 2022

  152. DTC Briefing: Peloton's troubles foreshadow demand challenges startups will face in 2022, Modern Retail, February 2022

  153. Why corporate pandemic winners like Peloton, Netflix, and DoorDash are suddenly stumbling, Fast Company, January 2022

  154. Top Retail Influencers of 2022, RETHINK Retail, sponsored by Microsoft, January 2022

  155. How micromobility can spur on spending in our cities, Zag Daily, January 2022

  156. IPO disclosure is a mess — here's a simple way to fix it, MarketWatch, January 2022

  157. In a big year for retailers going public, here are a few companies that stood out, Retail Brew, December 2021

  158. Bird Says Riders Spent $1.1M Here This Year, Memphis Flyer, December 2021

  159. Latest Estimates Indicate Bird Shared Micro-Electric Vehicles Pump $100M into Cities Worldwide and Save 1.1M Gallons of Gasoline in 2021, Morningstar, December 2021

  160. Who (If Anyone) Makes Money Off Food Delivery Apps, Like Uber Eats?, HowStuffWorks.com, December 2021

  161. Marketing expert: subscription gifts popular this year, The Champion, December 2021

  162. Bird riders saved 1.1 million gallons of gasoline in 2021, Zag Daily, December 2021

  163. With Staggering growth behind it, Target's Shipt delivery business faces a now-what moment, Star Tribune, November 2021

  164. Stocks Sink On New COVID Variant; Dow Loses 905 Points, Newsy, November 2021

  165. What should you be aware of if you're planning to ship or receive gifts this holiday season?, WSB TV, November 2021

  166. Have the wheels come off Peloton?, Yahoo!News, November 2021

  167. Avoid holiday shortages by hitting Black Friday sales and buying lightly used gifts, USA Today, November 2021

  168. As pandemic sales wane, Peloton turns to gaming to keep its momentum, The Washington Post, November 2021

  169. The Celebrity-Backed Green 'Fintech' Company That Isn't as Green as It Seems, ProPublica, November 2021

  170. DTC Briefing: Recent earnings are a bellwether for the challenges consumer startups will face in 2022, Modern Retail, November 2021

  171. Allbirds' strong IPO suggests investors are on board with sustainable fashion, Fast Company, November 2021

  172. Unpacking Rent the Runway's IPO, Business of Fashion, October 2021

  173. Rent the Runway Is a Listing to Be Depreciated, The Wall Street Journal, October 2021

  174. DTC Briefing: Solo Stove makes an opportunistic pivot after a year of explosive growth, Modern Retail, October 2021

  175. Rethinking Corporate Valuations — With Daniel McCarthy, The Prof G Pod with Scott Galloway, October 2021

  176. Warby Parker's strong debut could be a good sign for brands looking to go public, Retail Brew, October 2021

  177. Why Warby Parker is eyeing real estate, Crain's New York Business, September 2021

  178. Warby Parker soared in its market debut, setting a high bar for other online-first retailers, CNBC, September 2021

  179. Understanding Warby Parker and Customer-Based Corporate Valuation, Remarkable Retail Podcast, September 2021

  180. Watch out Amazon: These startups deliver in a matter of minutes, CNN Business, September 2021

  181. Warby Parker Debuts at $6 Billion Valuation. Should You Buy?, Bloomberg, September 2021

  182. Why digital retail darlings Warby Parker and Allbirds are betting big on stores to grow ahead of public debuts, CNBC.com, September 2021

  183. Surprising Learnings From Warby Parker And AllBirds IPO Filings, Forbes.com, September 2021

  184. DTC Briefing: Warby Parker's direct listing highlights the profit challenges DTC brands face, Modern Retail, August 2021

  185. The Race for Your Dollars: The ravenous economy around delivering your dinner, VOX Media, June 2021

  186. 50 most influential direct-to-consumer people, DTC Magazine, June 2021

  187. The ravenous economy around delivering your dinner, Axios, June 2021

  188. Suspected Drop in Delivery Services Post Pandemic WSBTV GSB, June 2021

  189. Why the Food Delivery Boom May Soon Hit the Skids, The Economist, May 2021

  190. The Economics of Customer Businesses, Morgan Stanley, May 2021

  191. Delivery Services May Be In For A Rough Patch As Atlanta Restaurants Start Filling Up Tables, WABE's All Things Considered, May 2021

  192. Atlanta's News & Talk with Mark Arum, WSBRadio, May 2021

  193. 5 Big Reasons the Delivery 'Boom' May Soon Go Bust, New York Magazine's GrubStreet, May 2021

  194. Founder of Theta Equity Partners: Disrupting Corporate Valuation and Forecasting Model (with Daniel McCarthy), Investor Connect, April 2021

  195. Grocery Retail Valuation with Dan McCarthy – Grocery Podcast S4 E10, Mercatus (Digital Grocer Podcast), April 2021

  196. Food delivery apps face multibillion-dollar hit as COVID pandemic lifts: study, New York Post, April 2021

  197. Study: Delivery Apps Destined for Steep Decline in Business, The Food Institute, April 2021

  198. The new valuation metric: Customer based corporate valuation, Emory Goizueta (Research), February 2021

  199. Why customers hold the key to a company's true valuation, Emory Business, January 2021

  200. How to Quantify the Value of Your Customer Relationships—An Interview with Professor Dan McCarthy, LinkedIn (Robbie Kellman Baxter), January 2021

  201. Delivering Insecurity: App-Based Food Delivery Drivers and the Gig Economy, UC Berkeley Labor Center, December 2020

  202. Discussing the DoorDash IPO and customer valuation, Wharton Business Daily, December 2020

  203. DoorDash poised to grow despite challenges, experts say ahead of public debut, S&P Global: Market Intelligence, December 2020

  204. Why Small Businesses Need to Make the Pivot to Online, Nasdaq.com, December 2020

  205. DoorDash just refiled its IPO paperwork, updating a key chart on customer retention that had puzzled experts, Business Insider, December 2020

  206. A key chart in DoorDash's IPO filing doesn't 'pass the smell test,' and experts say the delivery giant may need to refile its S-1 to clear it up, Business Insider, December 2020

  207. #64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University, Let's Talk Loyalty by Paula Thomas, December 2020

  208. In this time of comfort-at-home fashion, Crocs are having a moment, Marketplace.org, October 2020

  209. Ep.8: Emory University's Dan McCarthy on a New Approach to Valuing Companies, Subscription Stories by Robbie Kellman Baxter, September 2020

  210. Remote learning boosts back-to-school spending, Marketplace.org, August 2020

  211. Blue Apron wilts, then rises to a new challenge, Spectacular Failures, August 2020

  212. Episode 224 Customer Cohort Analysis and CLV with Dr. Daniel McCarthy, Retail Geek Jason & Scot Show, June 2020

  213. The Rise Of Wayfair, CNBC, June 2020

  214. Corporate Valuation Will Never Be the Same — Nor Should It, Financial Times, April 2020

  215. Online shopping trends related to Covid 19, WSB TV, April 2020

  216. Wayfair shares surge 37percent as coronavirus drives sales of office furniture and home decor, CNBC, April 2020

  217. What's That Company Really Worth? – Ask a Marketer, Financial Times, March 2020

  218. Blue Apron Fends Off Obscurity in Another 15 Minutes of Fame, Bloomberg, March 2020

  219. Investors Need to Know: What's Your Customer Worth?, The Net Promoter System Podcast (Part 2/2), March 2020

  220. Wayfair stock takes another hit amid sales slowdown, Boston Globe, February 2020

  221. Now There's a Way to Link Customer Behavior to Share Price, The Net Promoter System Podcast (Part 1/2), February 2020

  222. Wayfair lays off 550 employees, including 350 in Boston, Boston Globe, February 2020

  223. Casper prices IPO at $12 a share, which is at the low end of estimates, CNBC, February 2020

  224. The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116, The Hard Corps Marketing Show Podcast, January 2020