Daniel McCarthy

In the News

  1. Industry and academia: evaluating the pros and cons during and after your PhD, European Quant Marketing Workshop, January 2023

  2. Vita Coco’s reinvention: How reassessing its customer base is paying off, Food Dive, January 2023

  3. Why meal kit darlings are struggling to maintain momentum, Modern Retail, January 2023

  4. Top Retail Influencers 2023, RETHINK Retail, January 2023

  5. Earnest Insights: Estimating the Long-Term Impact of Major Events: Evidence from COVID-19, Earnest Analytics Data Bites, January 2023

  6. DTC Briefing: In 2022, valuations from brands like Warpy Parker and Allbirds plummeted, Modern Retail, January 2023

  7. Instacart, Klarna lead thin IPO market heading into the New Year, Retail Brew, January 2023

  8. Why the cookie-cutter store model will fall out of favor in 2023, Modern Retail, December 2022

  9. Economic effects of pandemic receding, NPR/WABE's All Things Considered, December 2022

  10. Your Wallet Is Being Drained by Subscriptions. Wall Street Thanks You., Wall Street Journal, December 2022

  11. Theta Director & Co-Founder on How to Apply the CBCV Framework, Products That Count, December 2022

  12. Episode 27: Looking Ahead At Customer Lifetime Value, Spamming Zero, December 2022

  13. Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space, Food Dive, November 2022

  14. Why pet brands are chasing customer loyalty to stay recession-proof, Modern Retail, November 2022

  15. “Why Are Companies Struggling So Much These Days?“ with Prof. Daniel McCarthy and Valentin Radu, Omniconvert, November 2022

  16. Georgians try to cash in on Powerball's 3rd-largest prize in US history, Fox5 Atlanta, November 2022

  17. Who (If Anyone) Makes Money Off Food Delivery Apps, Like Uber Eats?, Asean Story, October 2022

  18. Baker Retailing Center: Breeding Innovation and Leadership, WWD, October 2022

  19. Understanding customer-based corporate valuation with Daniel McCarthy Podcast, Cherry Flava, October 2022

  20. Who's paying attention to your unit economics?, Cherry Flava, October 2022

  21. How PE Firms Value eCommerce Businesses webinar, The Fortia Group, October 2022

  22. Why Gopuff and Instacart are breaking into health care, Modern Retail, October 2022

  23. How investment firms use customer behavior predictions to set valuations on the companies they acquire, It's Your Churn!, ChurnFM, September 2022

  24. How Eddie Bauer plans to grow its rental and resale programs, Modern Retail, September 2022

  25. Alternative Data 101 for Students and Professors, Teten, September 2022

  26. MoviePass, the sequel: What to know about the return of the movie ticket subscription service, USA Today, August 2022

  27. 2021 Shared Micromobility State of the Industry Report, NABSA, August 2022

  28. First-Party Data: Targetting Audiences in a Cookieless World, Shopify, July 2022

  29. A professor spends a whole semester teaching business students about customer lifetime value, the trendy metric investors are obsessed with. And he thinks many businesses still get the math wrong, Business Insider, July 2022

  30. E-scooters boost local economies, Earnest Research, July 2022

  31. Making Micromobility Make Cents Webinar, International Downtown Association, July 2022

  32. Why Some Artisanal Candies Are More Expensive Post-COVID, Mashed, July 2022

  33. Small candy makers forced to rethink their business strategies, Food Dive, July 2022

  34. The Price of Not Buying Twitter, Bloomberg, July 2022

  35. It took 18 years and a pandemic sales bump for Wayfair to post a profit. Analysts wonder if the company can do it again, Business Insider, July 2022

  36. DTC darling Allbirds is now trading under $5 as investors demand profits over buzz. Analysts say to have any chance to compete with Nike and Adidas, it'll have to expand beyond those 'iconic' fuzzy sneakers, Business Insider, June 2022

  37. How supplements brand Rae Wellness is charting out its brick-and-mortar strategy, Modern Retail, June 2022

  38. Nobody wants to pay for ultra-fast food delivery, Quartz, June 2022

  39. IPO Disclosures Are Ripe for Reform, MIT Sloan Management Review, June 2022

  40. DTC Briefing: Brands like Glossier and Thinx are bringing on new leadership amid retail expansion, Modern Retail, May 2022

  41. Netflix Nosedive Scripts 3 Revenue Questions C-Suites Must Ask, Forbes.com, May 2022

  42. Consumers detail problems with Planet Fitness cancellation policies, Consumer Affairs, May 2022

  43. Online Series: Enhancing Valuation Analysis Through Customer-Based Corporate Valuation, CFA Society Atlanta, May 2022

  44. Lost and found: Brands neglected by large CPGs thrive under new ownership, Food Dive, May 2022

  45. DTC workwear brand Brunt hires an Under Armour veteran as its new president, Modern Retail, April 2022

  46. Online Brands Try a Traditional Marketing Strategy: Physical Stores, New York Times, March 2022

  47. Startup Spotlight: Wharton professor uses metrics to determine company valuations, PHL Inno, March 2022

  48. EPISODE 050, Spark Plug Podcast, February 2022

  49. Inside Peloton’s epic run of bungled calls and bad luck, Financial Times, February 2022

  50. Peloton's rabid fans, celebrity trainers key to future, Reuters, February 2022

  51. Opinion: Peloton isn’t out of the woods yet, even with a new CEO — here’s what to watch, Dow Jones Marketwatch, February 2022

  52. Peloton founder John Foley calls recent events 'humbling,' as cycle maker looks to redefine itself, CNBC, February 2022

  53. Episode 57: Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta, Subscriptions: Scaled, February 2022

  54. DTC Briefing: Peloton’s troubles foreshadow demand challenges startups will face in 2022, Modern Retail, February 2022

  55. Why corporate pandemic winners like Peloton, Netflix, and DoorDash are suddenly stumbling, Fast Company, January 2022

  56. Top Retail Influencers of 2022, RETHINK Retail, sponsored by Microsoft, January 2022

  57. How micromobility can spur on spending in our cities, Zag Daily, January 2022

  58. IPO disclosure is a mess — here’s a simple way to fix it, MarketWatch, January 2022

  59. In a big year for retailers going public, here are a few companies that stood out, Retail Brew, December 2021

  60. Bird Says Riders Spent $1.1M Here This Year, Memphis Flyer, December 2021

  61. Latest Estimates Indicate Bird Shared Micro-Electric Vehicles Pump $100M into Cities Worldwide and Save 1.1M Gallons of Gasoline in 2021, Morningstar, December 2021

  62. Who (If Anyone) Makes Money Off Food Delivery Apps, Like Uber Eats?, HowStuffWorks.com, December 2021

  63. Marketing expert: subscription gifts popular this year, The Champion, December 2021

  64. Bird riders saved 1.1 million gallons of gasoline in 2021, Zag Daily, December 2021

  65. With Staggering growth behind it, Target's Shipt delivery business faces a now-what moment, Star Tribune, November 2021

  66. Stocks Sink On New COVID Variant; Dow Loses 905 Points, Newsy, November 2021

  67. What should you be aware of if you’re planning to ship or receive gifts this holiday season?, WSB TV, November 2021

  68. Have the wheels come off Peloton?, Yahoo!News, November 2021

  69. Avoid holiday shortages by hitting Black Friday sales and buying lightly used gifts, USA Today, November 2021

  70. As pandemic sales wane, Peloton turns to gaming to keep its momentum, The Washington Post, November 2021

  71. The Celebrity-Backed Green ‘Fintech’ Company That Isn’t as Green as It Seems, ProPublica, November 2021

  72. DTC Briefing: Recent earnings are a bellwether for the challenges consumer startups will face in 2022, Modern Retail, November 2021

  73. Allbirds’ strong IPO suggests investors are on board with sustainable fashion, Fast Company, November 2021

  74. Unpacking Rent the Runway’s IPO, Business of Fashion, October 2021

  75. Rent the Runway Is a Listing to Be Depreciated, The Wall Street Journal, October 2021

  76. DTC Briefing: Solo Stove makes an opportunistic pivot after a year of explosive growth, Modern Retail, October 2021

  77. Rethinking Corporate Valuations — With Daniel McCarthy, The Prof G Pod with Scott Galloway, October 2021

  78. Warby Parker’s strong debut could be a good sign for brands looking to go public, Retail Brew, October 2021

  79. Why Warby Parker is eyeing real estate, Crain's New York Business, September 2021

  80. Warby Parker soared in its market debut, setting a high bar for other online-first retailers, CNBC, September 2021

  81. Watch out Amazon: These startups deliver in a matter of minutes, CNN Business, September 2021

  82. Warby Parker Debuts at $6 Billion Valuation. Should You Buy?, Bloomberg, September 2021

  83. Why digital retail darlings Warby Parker and Allbirds are betting big on stores to grow ahead of public debuts, CNBC.com, September 2021

  84. Surprising Learnings From Warby Parker And AllBirds IPO Filings, Forbes.com, September 2021

  85. DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face, Modern Retail, August 2021

  86. The Race for Your Dollars: The ravenous economy around delivering your dinner, VOX Media, June 2021

  87. 50 most influential direct-to-consumer people, DTC Magazine, June 2021

  88. The ravenous economy around delivering your dinner, Axios, June 2021

  89. Suspected Drop in Delivery Services Post Pandemic WSBTV GSB, June 2021

  90. Why the Food Delivery Boom May Soon Hit the Skids, The Economist, May 2021

  91. Delivery Services May Be In For A Rough Patch As Atlanta Restaurants Start Filling Up Tables, WABE's All Things Considered, May 2021

  92. Atlanta's News & Talk with Mark Arum, WSBRadio, May 2021

  93. 5 Big Reasons the Delivery ‘Boom’ May Soon Go Bust, New York Magazine's GrubStreet, May 2021

  94. Food delivery apps face multibillion-dollar hit as COVID pandemic lifts: study, New York Post, April 2021

  95. Discussing the DoorDash IPO and customer valuation, Wharton Business Daily, December 2020

  96. DoorDash poised to grow despite challenges, experts say ahead of public debut, S&P Global: Market Intelligence, December 2020

  97. Why Small Businesses Need to Make the Pivot to Online, Nasdaq.com, December 2020

  98. DoorDash just refiled its IPO paperwork, updating a key chart on customer retention that had puzzled experts, Business Insider, December 2020

  99. A key chart in DoorDash's IPO filing doesn't 'pass the smell test,' and experts say the delivery giant may need to refile its S-1 to clear it up, Business Insider, December 2020

  100. #64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University, Let's Talk Loyalty by Paula Thomas, December 2020

  101. In this time of comfort-at-home fashion, Crocs are having a moment, Marketplace.org, October 2020

  102. Ep.8: Emory University's Dan McCarthy on a New Approach to Valuing Companies, Subscription Stories by Robbie Kellman Baxter, September 2020

  103. Remote learning boosts back-to-school spending, Marketplace.org, August 2020

  104. Blue Apron wilts, then rises to a new challenge, Spectacular Failures, August 2020

  105. Episode 224 Customer Cohort Analysis and CLV with Dr. Daniel McCarthy, Retail Geek Jason & Scot Show, June 2020

  106. The Rise Of Wayfair, CNBC, June 2020

  107. Corporate Valuation Will Never Be the Same — Nor Should It, Financial Times, April 2020

  108. Online shopping trends related to Covid 19, WSB TV, April 2020

  109. Wayfair shares surge 37% as coronavirus drives sales of office furniture and home decor, CNBC, April 2020

  110. What’s That Company Really Worth? – Ask a Marketer, Financial Times, March 2020

  111. Blue Apron Fends Off Obscurity in Another 15 Minutes of Fame, Bloomberg, March 2020

  112. Investors Need to Know: What’s Your Customer Worth?, The Net Promoter System Podcast (Part 2/2), March 2020

  113. Wayfair stock takes another hit amid sales slowdown, Boston Globe, February 2020

  114. Now There’s a Way to Link Customer Behavior to Share Price, The Net Promoter System Podcast (Part 1/2), February 2020

  115. Wayfair lays off 550 employees, including 350 in Boston, Boston Globe, February 2020

  116. Casper prices IPO at $12 a share, which is at the low end of estimates, CNBC, February 2020

  117. The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116, The Hard Corps Marketing Show Podcast, January 2020