Daniel McCarthy

In the News

  1. The Free-Trial Trap, The Atlantic, June 2024

  2. How Australian luggage brand July grew its U.S. sales by 400% in three years, Modern Retail, May 2024

  3. The CLV Revolution Virtual Book Tour - Chapter 15 with Daniel McCarthy, The CLV Revolution, May 2024

  4. Professional Insights: Customer Lifetime Value Uncovered, IVSC, April 2024

  5. Ask the Experts: Competitive Benchmarking Powered by CLV Ultra, Applied to Temu, Earnest Analytics, April 2024

  6. How the CEO of Kim Kardashian’s Skims Dodged Retail Armageddon, The Information, March 2024

  7. Leaked emails from inside Walmart Global Tech reveal over a dozen 'major incidents' this quarter, Business Insider, March 2024

  8. Don't look at overall churn rate, Uproot, March 2024

  9. Smith Hires New Marketing, Finance, Information Technology Faculty, University of Maryland Robert H. Smith School of Business, March 2024

  10. DTC Briefing: Why churn rate isn’t always a good indicator of retention, Modern Retail, February 2024

  11. Churn Paradox, Magis, February 2024

  12. DTC Briefing: Why brand operators can’t stop talking about contribution margin, Modern Retail, January 2024

  13. In Dynamic and Competitive Markets, Customer Base Valuation Is More Important Than Ever, Consensus, January 2024

  14. Look at your startup’s CAC to decide if you should launch another product, TechCrunch+, January 2024

  15. Why Levain Bakery’s new holiday products aim to drive gift-giving, Modern Retail, December 2023

  16. Cookware brand Caraway is now selling all its products at The Container Store, Modern Retail, November 2023

  17. Streaming Changes: Disney+ and Hulu App Merger, WSB TV, November 2023

  18. Organic and gluten-free bread brand Rudi’s Bakery inches into the frozen category, Modern Retail, October 2023

  19. ChatGPT’s consumer business has been growing more slowly than you might have thought, Earnest Analytics, October 2023

  20. How home improvement brand Character is using content to attract DIYers, Modern Retail, October 2023

  21. Why confectionary company Joyva is undergoing its first major brand refresh in 116 years, Modern Retail, September 2023

  22. How jewelry brand Aurate partners with its wholesale retailers on a co-branded marketing strategy, Modern Retail, September 2023

  23. Publicis Is The Retailer’s Retailer, Ad Exchanger, August 2023

  24. Eater expands its e-commerce ambitions with a cookware line, Modern Retail, August 2023

  25. From zoos to aquariums, inside Open Water’s unorthodox sales channels, Modern Retail, July 2023

  26. The Twitter killer: How Oprah Winfrey, AOC and Sarah Jessica Parker are leaving Musk's $44B white elephant for Mark Zuckerberg's 'kinder' new kid on the block - leaving world's richest man down $30B, Daily Mail, July 2023

  27. Why Beauty Company Oddity is Poised For a Hot IPO, The Information, June 2023

  28. Aperitif brand Haus is the latest startup to be resurrected by new ownership, Modern Retail, June 2023

  29. Overstock is poised to get brand, data with Bed Bath & Beyond winning bid, Modern Retail, June 2023

  30. Why Champs Sports developed a local running club in South Florida, Modern Retail, June 2023

  31. 2023 Best 40-Under-40 MBA Professors, Poets&Quants, June 2023

  32. From hot yoga to coffee and bars: Inside Vita Coco’s push to make its coconut water a household staple, Food Dive, May 2023

  33. Customer Value, Disclosable Metrics, and Data to Guide Change, The CX Iconoclast Podcast, May 2023

  34. BAI Roundtable Facilitates Networking, Exposes Marketing Analytics Students to Emerging Trends, NCSU Poole College of Management, May 2023

  35. How ThriftBooks uses loyalty and tech to fend off competition, Modern Retail, May 2023

  36. Chobani taking cautious approach to entering new categories as it prioritizes innovating existing core, Food Dive, April 2023

  37. How dental clinics became Boka’s fastest growing sales channel, Modern Retail, April 2023

  38. Unlocking the Power of Customer Lifetime Value, The Unofficial Shopify Podcast, April 2023

  39. Eva Ascarza Receives 2023 Weitz-Winer-O'Dell Award for "Retention Futility", American Marketing Association, April 2023

  40. Social Media Platforms Are Asking Users For Money. They Probably Don't Mean You., Wall Street Journal, March 2023

  41. Dot Com Bomb: The Sequel?, Remarkable Retail Podcast, March 2023

  42. DTC Briefing: What startups can learn from wholesale-reliant brands’ attempts to go DTC, Modern Retail, February 2023

  43. Consumidores en EE.UU. gastan $219 dólares al mes en suscripciones y no lo saben (US consumers spend $219 a month on subscriptions and don't know it), La Opinión, February 2023

  44. How Athena Club maintains a 93% customer retention rate, Modern Retail, February 2023

  45. Subscription fatigue: More companies are charging monthly fees. How much can consumers take?, USA Today, February 2023

  46. Industry and academia: evaluating the pros and cons during and after your PhD, European Quant Marketing Workshop, January 2023

  47. Vita Coco’s reinvention: How reassessing its customer base is paying off, Food Dive, January 2023

  48. Why meal kit darlings are struggling to maintain momentum, Modern Retail, January 2023

  49. Top Retail Influencers 2023, RETHINK Retail, January 2023

  50. COVID’s Long-Term Impact Almost Zero for Most Non-Subscription Retailers, Earnest Analytics Earnest Talks, January 2023

  51. Estimating the Long-Term Impact of Major Events: Evidence from COVID-19, Earnest Analytics, January 2023

  52. DTC Briefing: In 2022, valuations from brands like Warpy Parker and Allbirds plummeted, Modern Retail, January 2023

  53. Instacart, Klarna lead thin IPO market heading into the New Year, Retail Brew, January 2023

  54. Why the cookie-cutter store model will fall out of favor in 2023, Modern Retail, December 2022

  55. Economic effects of pandemic receding, NPR/WABE's All Things Considered, December 2022

  56. Your Wallet Is Being Drained by Subscriptions. Wall Street Thanks You., Wall Street Journal, December 2022

  57. Theta Director & Co-Founder on How to Apply the CBCV Framework, Products That Count, December 2022

  58. Episode 27: Looking Ahead At Customer Lifetime Value, Spamming Zero, December 2022

  59. Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space, Food Dive, November 2022

  60. Why pet brands are chasing customer loyalty to stay recession-proof, Modern Retail, November 2022

  61. “Why Are Companies Struggling So Much These Days?“ with Prof. Daniel McCarthy and Valentin Radu, Omniconvert, November 2022

  62. Georgians try to cash in on Powerball's 3rd-largest prize in US history, Fox5 Atlanta, November 2022

  63. Who (If Anyone) Makes Money Off Food Delivery Apps, Like Uber Eats?, Asean Story, October 2022

  64. Baker Retailing Center: Breeding Innovation and Leadership, WWD, October 2022

  65. Understanding customer-based corporate valuation with Daniel McCarthy Podcast, Cherry Flava, October 2022

  66. Who's paying attention to your unit economics?, Cherry Flava, October 2022

  67. How PE Firms Value eCommerce Businesses webinar, The Fortia Group, October 2022

  68. Why Gopuff and Instacart are breaking into health care, Modern Retail, October 2022

  69. How investment firms use customer behavior predictions to set valuations on the companies they acquire, It's Your Churn!, ChurnFM, September 2022

  70. How Eddie Bauer plans to grow its rental and resale programs, Modern Retail, September 2022

  71. Alternative Data 101 for Students and Professors, Teten, September 2022

  72. MoviePass, the sequel: What to know about the return of the movie ticket subscription service, USA Today, August 2022

  73. 2021 Shared Micromobility State of the Industry Report, NABSA, August 2022

  74. First-Party Data: Targetting Audiences in a Cookieless World, Shopify, July 2022

  75. A professor spends a whole semester teaching business students about customer lifetime value, the trendy metric investors are obsessed with. And he thinks many businesses still get the math wrong, Business Insider, July 2022

  76. E-scooters boost local economies, Earnest Research, July 2022

  77. Making Micromobility Make Cents Webinar, International Downtown Association, July 2022

  78. Why Some Artisanal Candies Are More Expensive Post-COVID, Mashed, July 2022

  79. Small candy makers forced to rethink their business strategies, Food Dive, July 2022

  80. The Price of Not Buying Twitter, Bloomberg, July 2022

  81. It took 18 years and a pandemic sales bump for Wayfair to post a profit. Analysts wonder if the company can do it again, Business Insider, July 2022

  82. Wheels to Meals, Better Bike Share Partnership, June 2022

  83. DTC darling Allbirds is now trading under $5 as investors demand profits over buzz. Analysts say to have any chance to compete with Nike and Adidas, it'll have to expand beyond those 'iconic' fuzzy sneakers, Business Insider, June 2022

  84. How supplements brand Rae Wellness is charting out its brick-and-mortar strategy, Modern Retail, June 2022

  85. Nobody wants to pay for ultra-fast food delivery, Quartz, June 2022

  86. IPO Disclosures Are Ripe for Reform, MIT Sloan Management Review, June 2022

  87. DTC Briefing: Brands like Glossier and Thinx are bringing on new leadership amid retail expansion, Modern Retail, May 2022

  88. Netflix Nosedive Scripts 3 Revenue Questions C-Suites Must Ask, Forbes.com, May 2022

  89. Consumers detail problems with Planet Fitness cancellation policies, Consumer Affairs, May 2022

  90. Online Series: Enhancing Valuation Analysis Through Customer-Based Corporate Valuation, CFA Society Atlanta, May 2022

  91. Lost and found: Brands neglected by large CPGs thrive under new ownership, Food Dive, May 2022

  92. DTC workwear brand Brunt hires an Under Armour veteran as its new president, Modern Retail, April 2022

  93. Online Brands Try a Traditional Marketing Strategy: Physical Stores, New York Times, March 2022

  94. Startup Spotlight: Wharton professor uses metrics to determine company valuations, PHL Inno, March 2022

  95. EPISODE 050, Spark Plug Podcast, February 2022

  96. Inside Peloton’s epic run of bungled calls and bad luck, Financial Times, February 2022

  97. Peloton's rabid fans, celebrity trainers key to future, Reuters, February 2022

  98. Opinion: Peloton isn’t out of the woods yet, even with a new CEO — here’s what to watch, Dow Jones Marketwatch, February 2022

  99. Peloton founder John Foley calls recent events 'humbling,' as cycle maker looks to redefine itself, CNBC, February 2022

  100. Episode 57: Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta, Subscriptions: Scaled, February 2022

  101. DTC Briefing: Peloton’s troubles foreshadow demand challenges startups will face in 2022, Modern Retail, February 2022

  102. Why corporate pandemic winners like Peloton, Netflix, and DoorDash are suddenly stumbling, Fast Company, January 2022

  103. Top Retail Influencers of 2022, RETHINK Retail, sponsored by Microsoft, January 2022

  104. How micromobility can spur on spending in our cities, Zag Daily, January 2022

  105. IPO disclosure is a mess — here’s a simple way to fix it, MarketWatch, January 2022

  106. In a big year for retailers going public, here are a few companies that stood out, Retail Brew, December 2021

  107. Bird Says Riders Spent $1.1M Here This Year, Memphis Flyer, December 2021

  108. Latest Estimates Indicate Bird Shared Micro-Electric Vehicles Pump $100M into Cities Worldwide and Save 1.1M Gallons of Gasoline in 2021, Morningstar, December 2021

  109. Who (If Anyone) Makes Money Off Food Delivery Apps, Like Uber Eats?, HowStuffWorks.com, December 2021

  110. Marketing expert: subscription gifts popular this year, The Champion, December 2021

  111. Bird riders saved 1.1 million gallons of gasoline in 2021, Zag Daily, December 2021

  112. With Staggering growth behind it, Target's Shipt delivery business faces a now-what moment, Star Tribune, November 2021

  113. Stocks Sink On New COVID Variant; Dow Loses 905 Points, Newsy, November 2021

  114. What should you be aware of if you’re planning to ship or receive gifts this holiday season?, WSB TV, November 2021

  115. Have the wheels come off Peloton?, Yahoo!News, November 2021

  116. Avoid holiday shortages by hitting Black Friday sales and buying lightly used gifts, USA Today, November 2021

  117. As pandemic sales wane, Peloton turns to gaming to keep its momentum, The Washington Post, November 2021

  118. The Celebrity-Backed Green ‘Fintech’ Company That Isn’t as Green as It Seems, ProPublica, November 2021

  119. DTC Briefing: Recent earnings are a bellwether for the challenges consumer startups will face in 2022, Modern Retail, November 2021

  120. Allbirds’ strong IPO suggests investors are on board with sustainable fashion, Fast Company, November 2021

  121. Unpacking Rent the Runway’s IPO, Business of Fashion, October 2021

  122. Rent the Runway Is a Listing to Be Depreciated, The Wall Street Journal, October 2021

  123. DTC Briefing: Solo Stove makes an opportunistic pivot after a year of explosive growth, Modern Retail, October 2021

  124. Rethinking Corporate Valuations — With Daniel McCarthy, The Prof G Pod with Scott Galloway, October 2021

  125. Warby Parker’s strong debut could be a good sign for brands looking to go public, Retail Brew, October 2021

  126. Why Warby Parker is eyeing real estate, Crain's New York Business, September 2021

  127. Warby Parker soared in its market debut, setting a high bar for other online-first retailers, CNBC, September 2021

  128. Watch out Amazon: These startups deliver in a matter of minutes, CNN Business, September 2021

  129. Warby Parker Debuts at $6 Billion Valuation. Should You Buy?, Bloomberg, September 2021

  130. Why digital retail darlings Warby Parker and Allbirds are betting big on stores to grow ahead of public debuts, CNBC.com, September 2021

  131. Surprising Learnings From Warby Parker And AllBirds IPO Filings, Forbes.com, September 2021

  132. DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face, Modern Retail, August 2021

  133. The Race for Your Dollars: The ravenous economy around delivering your dinner, VOX Media, June 2021

  134. 50 most influential direct-to-consumer people, DTC Magazine, June 2021

  135. The ravenous economy around delivering your dinner, Axios, June 2021

  136. Suspected Drop in Delivery Services Post Pandemic WSBTV GSB, June 2021

  137. Why the Food Delivery Boom May Soon Hit the Skids, The Economist, May 2021

  138. Delivery Services May Be In For A Rough Patch As Atlanta Restaurants Start Filling Up Tables, WABE's All Things Considered, May 2021

  139. Atlanta's News & Talk with Mark Arum, WSBRadio, May 2021

  140. 5 Big Reasons the Delivery ‘Boom’ May Soon Go Bust, New York Magazine's GrubStreet, May 2021

  141. Food delivery apps face multibillion-dollar hit as COVID pandemic lifts: study, New York Post, April 2021

  142. Discussing the DoorDash IPO and customer valuation, Wharton Business Daily, December 2020

  143. DoorDash poised to grow despite challenges, experts say ahead of public debut, S&P Global: Market Intelligence, December 2020

  144. Why Small Businesses Need to Make the Pivot to Online, Nasdaq.com, December 2020

  145. DoorDash just refiled its IPO paperwork, updating a key chart on customer retention that had puzzled experts, Business Insider, December 2020

  146. A key chart in DoorDash's IPO filing doesn't 'pass the smell test,' and experts say the delivery giant may need to refile its S-1 to clear it up, Business Insider, December 2020

  147. #64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University, Let's Talk Loyalty by Paula Thomas, December 2020

  148. In this time of comfort-at-home fashion, Crocs are having a moment, Marketplace.org, October 2020

  149. Ep.8: Emory University's Dan McCarthy on a New Approach to Valuing Companies, Subscription Stories by Robbie Kellman Baxter, September 2020

  150. Remote learning boosts back-to-school spending, Marketplace.org, August 2020

  151. Blue Apron wilts, then rises to a new challenge, Spectacular Failures, August 2020

  152. Episode 224 Customer Cohort Analysis and CLV with Dr. Daniel McCarthy, Retail Geek Jason & Scot Show, June 2020

  153. The Rise Of Wayfair, CNBC, June 2020

  154. Corporate Valuation Will Never Be the Same — Nor Should It, Financial Times, April 2020

  155. Online shopping trends related to Covid 19, WSB TV, April 2020

  156. Wayfair shares surge 37% as coronavirus drives sales of office furniture and home decor, CNBC, April 2020

  157. What’s That Company Really Worth? – Ask a Marketer, Financial Times, March 2020

  158. Blue Apron Fends Off Obscurity in Another 15 Minutes of Fame, Bloomberg, March 2020

  159. Investors Need to Know: What’s Your Customer Worth?, The Net Promoter System Podcast (Part 2/2), March 2020

  160. Wayfair stock takes another hit amid sales slowdown, Boston Globe, February 2020

  161. Now There’s a Way to Link Customer Behavior to Share Price, The Net Promoter System Podcast (Part 1/2), February 2020

  162. Wayfair lays off 550 employees, including 350 in Boston, Boston Globe, February 2020

  163. Casper prices IPO at $12 a share, which is at the low end of estimates, CNBC, February 2020

  164. The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116, The Hard Corps Marketing Show Podcast, January 2020