Daniel M. McCarthy



Curriculum Vitae


About Me:
I am an Assistant Professor of Marketing at Emory University's Goizueta School of Business. I am a marketing scientist and a methodologist. My research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. My research interests include customer lifetime value (CLV), Bayesian computation, missing data problems, and the marketing/finance interface. My research has been accepted and published in top-tier academic journals such as the Journal of Marketing Research, Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. It has also been featured in media outlets such as the Harvard Business Review, Wall Street Journal, FT, Fortune, The Economist, Barron's, CBS, CNBC, Slate, Business Insider, and The Motley Fool.

One of my research specialties is customer-based corporate valuation, valuing contractual and non-contractual companies from the "bottoms up" by valuing their customers. I won the MSI Alden G. Clayton, ASA, ISMS, and Shankar-Spiegel Dissertation Proposal Competitions and received an honorable mention for the John A. Howard/AMA Dissertation Award for this work. I am also grateful to Adobe Corporation for $50,000 in research support for it. Some of the insights created through this research were commercialized through a company I co-founded, Zodiac, where I was the Chief Stastician. Zodiac was acquired by Nike in March 2018.

I am also actively pusuing research in other applied statistics topics related to inference and prediction. Please see below for my publications, papers under review, papers submitted, and working papers. I would like my research to have real-world impact, so I have created R packages to complement two of my papers. These packages are optimized for speed with C++ code and are downloadable on CRAN so that others can more easily interact with my work.

Educational History: Current Teaching: Published or Forthcoming Papers: Working Papers: Software: Contact Information:
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